Looking back on 2020, I think we can all agree that the year did not unfold as predicted.

Businesses were affected — both negatively and positively — in 2020 because of the global pandemic.

How will this affect marketing in 2021?

How we can improve our digital marketing efforts and…


More and more businesses are relying on content marketing due to its ability to deliver results. According to Hubspot, 77% of companies say they have a content marketing strategy.

Content marketing is necessary for growing your brand presence and providing value to your audience. …


We have covered a “decade in days” when it comes to the adoption of digital during the COVID-19 pandemic. People and businesses have been forced to innovate and work remotely, and with that brought new consumer behaviours and demands to meet that are likely to remain post-pandemic.

If your business…


We’re always talking about the importance of SEO and having a highly-optimized website. But, you will struggle to rank high on Google if you don’t have high-quality, valuable content to go with it. We’re talking about web pages that have little to no content, in other words, ‘thin’ content.

Google…


Content is king, they say. It’s everywhere, and everyone is doing it, and rightly so. What’s often overlooked is the importance of effective writing. By sharing your knowledge and experience, you can become a thought leader in your industry. …


We’re coming up to week 9 of working from home and staying home as much as possible during the COVID-19 pandemic (well, for us in Toronto, anyway.)

There’s only so much lazing around, watching Netflix, that we can do before getting bored (not that that’s a bad thing, I’ve listed…


The outbreak of COVID-19, caused by the novel coronavirus, is having a tremendous impact on countries, communities, and businesses worldwide. During this time, it’s important to stay calm, safe and explore all options for your business.

We’re going to discuss the different digital marketing strategies that you can focus on…


photography by Shannon Purcell

In August 2018, we packed up our lives in Dublin, Ireland (well, as much as we could fit into two suitcases each) and moved to Toronto, Canada.

We love travelling and have wanted to live abroad again (we lived in California during the summer of 2015), experiencing new cities, cultures…

Shannon Purcell

Digital Marketer / Content Creator

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