COVID-19 & Changing Consumer Behaviour: What Businesses Need to Know

Social and Digital Media Usage Has Risen

With more people staying at home, consumers embraced technology and turned to digital to stay connected. In Canada, consumers have been spending an average of 5 hours, 32 minutes on digital. This is a much steeper growth than what was predicted before the pandemic.

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More Time on Mobile Devices

70% of global internet users are using their mobile devices more as a direct result of COVID-19. More and more people are getting their information online, resulting in more time spent on mobile devices (Statista).

Online Shopping Has Increased Exponentially

It’s no surprise that online shopping has increased as more people stay at home. It’s no surprise that online shopping has increased as more people stay at home. According to Adobe, online spending in the U.S. reached a whopping $73 billion in June 2020, which is just over 76% increase year-over-year. Furthermore, online spending during COVID-19 has tracked above holiday season levels from 2019.

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How Businesses Can Adapt to Consumer Changes

With this data and shift in consumer behaviour in mind, how can your business adapt? Here are five strategies your business can undertake to stay on top:

Conclusion

Consumer behaviour changes will ultimately reshape the decision journey, and businesses need to shift to meet demand. Businesses must pivot and innovate to stay on top. Don’t leave your business in the dark.

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